I came across some great company branding, Reynolds and Reyner has redesigned the identity of a small Finnish paint company called Waldo Trommler Paints. The end product creates a new look which definitely stands out on the shelf compared to its competitors. Their design not only stands out because of the bold graphics but the idea behind the brand is to create a paint manufacturer which is ” – an assistant, is always ready to help,  suggest and defend from the hassles and problems. ”